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Work Different


The podcast for leaders, believers, creators and small business owners. You’re different. You embrace change and make things happen. You’re crafting your life and your stories and you’re on a journey to do amazing things.

Tell Me When The Podcast Launches


I think a lot of us work different, we operate from a different place than most, and it’s time to start hearing stories and advice from this point of view.

I believe leaders are readers, learning is a life long obsession, listening is an act of love, giving is the greatest gift,  and sometimes… inspiration comes from a swift kick in the butt to get moving. So let’s take this next step together.

Listen to Episode 1

1. Introduction

Welcome to the show!

Be sure to listen to the first episode here.

2. Email Sign Up

Want to get updated on launch?

Just click here and get the extras.

3. Get Interviewed

Ready to Get Interviewed?

Just click here and let me know!

Exciting Progress.

Nothing happens until the work is done. Right?

The good news is that I already have more than 10 interviews completed. But, it takes time, and I’m still looking for about 20 more guests to interview before launching.

The amazing men and women I’ve spoken to so far all had valuable things to share about passion, persistence, risk, challenges, break-through, and making amazing things happen. I know you’ll get something out of it and I can’t wait to share them with you.

Speaking of sharing with you, when you sign up to be notified of the podcast launch, you’ll also get updates on my journey to bring this podcast to life. After all this is a work in progress for me and I want to chat with you about the how’s, why’s and challenges along the way. Because nothing’s easy – and, frankly, aren’t we all wanting to share our message? I’ll show and tell you about how I’m doing that in my update emails.

So, back to the launch.
My goal is to have 30 interviews completed to officially launch the work in progress podcast.

See below for the wonderful entrepreneurs you’ll be hearing from soon.

Listen to Episode 1

Listen to Episode 1

Episode Show Themes

  1. Values for common ground
  2. Values for conflict resolution
  3. Failure to success
  4. Perserverance
  5. Growth by bootstrapping
  6. Unconventional financing
  7. Standout / break through product
  8. Customer focused
  9. Market innovation
  10. Endurance

Why Me and Why now?

I’m here to help you. My Mission: Help 1 million small business owners.



I got in massive debt and thought I was going to die.

But, before that, from 1996 to 2009 I built websites, an ecommmerce platform and a CMS platform (before WordPress).

I helped with strategic marketing and business development programs for about 300 CEO’s and launched books, newspapers, magazines, hundreds of websites and countless direct mail and business development programs.

I also worked with Gateway Computers and opened three stores and trained about 50 sales people. I worked with Hearst Newspapers and ended up being VP of Marketing for about five commerce products at Capital One.

I share all this with you because I’ve generated millions of dollars, launched all kinds of things, and I have a unique process and view of the work that makes this kind of success possible.

I’ve made it through failed partnership, recovered from being over $100k in unsecured debt, and learned some important lessons on life beyond work. I think that’s what makes my story and point of view valuable to other business owners who are on a journey to grow and accomplish amazing things.

Because it’s not easy and we shouldn’t “go it alone”, I wanted wanted to launch this podcast to encourage, inspire, and equip as many people as possible on their journey at work and in life.

I’ll hope you’ll join me as I try to help 1 Million Small Business Owners by interviewing others and sharing stories of success, perseverance and vision and values in action.

Yes! I Want to Be Updated Via Email.

Justin is easily one of the most exceptional marketers I have ever seen. His ability to see the potential in ideas and work with partners both internally and externally to make them happen is, in my opinion, unparalleled in the corporate world.

– Matthew Pollard
(Small Business Festival)

Justin’s leadership resulted in increased revenue, improved customer support, a complete rebrand and clarity as a leadership team. His vision and strategic approach enable transformational initiatives that make an impact. His customer insights, especially in B2B and SaaS, make him a great marketer and growth driver.

– Stefan Barlow
(AmeriCommerce)

Justin is a professional of the highest integrity with a special, unique skill for designing and implementing business development programs that deliver results… Justin stands head and shoulders above his peers.

– Larry Turner
(CTW)

You want to work with someone you can trust. Someone who can offer you a blend of business and technological advice. Someone who genuinely wants to see you succeed. If these attributes are important to you, then I enthusiastically recommend that you contact Justin McCullough.”

– Debbie Munoz
(University of Houston)

Go ahead, signup to be notified when the podcast launches.

Tell Me When It Launches